Privacy policy

Her er en professionel engelsk oversættelse af privatlivspolitikken, juridisk tilpasset så termer som "GDPR" og "Data Protection" anvendes korrekt.

Last Updated: March 01, 2026

We process your email address for the purpose of sending you service messages and – if you have provided consent – marketing communications, including abandoned cart reminders. The legal basis for this is your consent, cf. GDPR Article 6(1)(a), as well as Section 10 of the Danish Marketing Practices Act.

This Privacy Policy describes how Fairy Home (hereinafter "the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on fairyhome.dk (hereinafter "the Site") or otherwise communicate with us in relation to the Site (collectively, the "Services"). In this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other necessary steps in accordance with applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses described below, we may use the collected information to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms and conditions, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

 

Information We Collect Directly From You

Information that you provide to us through the Services may include:

 

  • Contact details, including your name, address, phone number, and email address.

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information, including your username, password, security questions, and other information used for account security.

     

  • Customer support information, including information you choose to include in your communication with us, e.g., when sending a message through the Services.

     

Some features of the Services may require you to provide certain information about yourself. If you choose not to provide this information, it may prevent you from using or accessing these features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). For this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network information, your IP address, and other information about your interaction with the Services.

 

Information We Receive From Third Parties

We may also receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment and deliver the products or services you have requested to fulfill our contract with you.

When you visit our Site, open or click on emails we send, or interact with the Services or advertisements, we or third parties we collaborate with may automatically collect certain information using online tracking tools such as pixels, web beacons, software development kits, third-party libraries, and cookies.

All information we receive from third parties is treated in accordance with this Privacy Policy. See also the section below on Third-Party Websites and Links.

How We Use Your Personal Information

  • Provision of Products and Services: We use your personal information to provide the Services in accordance with our contract with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions.

  • Marketing and Advertising: We may use your personal information for marketing and advertising purposes, such as sending you advertisements and promotions via email, SMS, or mail.

  • Security and Fraud Prevention: We use your information to detect, investigate, or act on potential fraud, illegal, or harmful activities.

  • Communication and Service Improvement: We use your information to provide customer support and improve the Services.

Cookies

We use Cookies on our Site to operate and improve the Services. For more information about the Cookies used in connection with Shopify, please refer to Shopify’s Cookie Policy.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for the purpose of fulfilling contractual obligations, legitimate interests, and other reasons in accordance with this Privacy Policy. These circumstances may include:

  • With vendors or other third parties: Who perform services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners: To offer services and advertise to you. Our partners will use your information in accordance with their own privacy policies.

  • With our affiliates: Or otherwise within our corporate group, as part of our legitimate interests in operating a successful business.

  • In connection with a business transaction: Such as a merger, acquisition, or bankruptcy.

  • To comply with the law: E.g., in response to court orders, subpoenas, or legal inquiries.

We disclose the following categories of personal information for the purposes stated above: | Category | Categories of Recipients | | :--- | :--- | | Identifiers (e.g., contact details) | Vendors, business and marketing partners | | Commercial information (e.g., order history) | Vendors and partners | | Internet or network activity (e.g., usage data) | Vendors, analytical services | | Geolocation data | Vendors and partners |

We do not sell or share sensitive personal information without your consent.

Third-Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you follow links to such sites, you should review their privacy policies and security procedures. We are not responsible for the privacy or security of these sites or platforms, including the accuracy, completeness, or reliability of the information.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with their information, you can contact us to have it deleted.

Security and Retention of Your Information

We use reasonable security measures to protect your information. However, no security measure can guarantee complete security. We retain your information for as long as necessary to maintain your account, provide the Services, comply with the law, or handle disputes.

Your Rights

Depending on where you live, you may have rights such as:

  • Right of access: To request access to the information we hold about you.

  • Right to erasure: To request that your information be deleted.

  • Right to rectification: To have inaccurate information corrected.

  • Right to data portability: To receive a copy of your information in a usable format.

  • Right to opt-out of sale or sharing: To opt-out of the sale of your data or targeted advertising.

You can exercise these rights by contacting us using the contact information provided below.

Complaints

If you have complaints about how we process your information, please contact us. If you are not satisfied with our response, you may contact your local data protection authority.

International Users

Your information may be transferred, stored, and processed outside your country of residence. We ensure that such transfers comply with applicable legislation.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, you can contact us at info@fairyhome.dk.